Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration” (thanks Wiki!).
Good graphic design helps you communicate clearly and reinforces your brand values.
Good graphic design works for you.
Graphic Design should:
Communicate your message clearly
(what do you want to say?)
Evoke an appropriate emotion
(what do you want your audience to feel?)
Include a call to action
(what do you want your audience to do?)